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STATE OF WASHINGTON

DEPARTMENT OF COMMERCE

1011 Plum Street SE ? PO Box 42525 ? Olympia, Washington 98504-2525 ? (360) 725-4000

FOR IMMEDIATE RELEASE

July 19, 2011

Contact: Chuck Hunter, Commerce Communication Specialist, 360-725-2674

Vignettes showcase the economic benefits of exporting and promote state export assistance services.

OLYMPIA, WA – The Washington Export Initiative is launching a new outreach effort targeted to small and medium sized business to encourage companies to develop new international markets and customer bases. Governor Gregoire launched the Washington Export Initiative in June 2011 and set ambitious goals to increase the number of companies exporting as well as to increase the total export sales out of Washington.  This campaign is designed to build momentum to deliver on the 5-year goals.

“We’ve gone straight to the source --- the Washington businesses that are flourishing as exporters ---

and we asked them to share their success stories,” commented Rogers Weed, the Director for the Washington State Department of Commerce.   “Exporting is central to our economic recovery and there are many resources available to help businesses start exporting or to expand to new markets.”


The campaign kicks off with four web-based media profiles of best-in-class Washington exporters: Stemilt Growers of Wenatchee; Seattle software innovator Swype, the 2011 Governor’s Trader of the Year Award winner; advanced materials producer Janicki Industries of Sedro Woolley; and Wood Stone Corporation of Bellingham, which ships its high-end cooking ovens to over 75 different countries. Each 2-minute profile features commentary by key employees involved in export and “rules of the road” advice on the best way to capitalize on export opportunities.

“With about 1/3 of our food and agricultural products destined for foreign markets, Washington growers have a vested interest in strengthening our export economy,” said Director Dan Newhouse of the Washington State Department of Agriculture. “While our high-quality foods, from apples to wine, are already world famous, we know more of our growers and processors could benefit from trade. The bottom line is that more exports overseas mean job growth here at home.”

The four “Success Stories” videos will be featured on the Export Washington website.  A range of export services and connections can be found on this site.  You can find the videos posted on the Washington State YouTube channel.

Stemilt Growers

Swype

Janicki Industries

Wood Stone Corporation

All media have been produced in partnership with Hal Calbom Communications, award-winning producers of “Evergreen: The Washington Clean Tech Story.”

About Commerce

Commerce is the lead state agency charged with enhancing and promoting sustainable community and economic vitality in Washington. For more information, visit www.commerce.wa.gov. For information on locating or expanding a business in Washington, visit www.choosewashington.com.

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